Why TrackIT?

TrackIT

"There are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns - the ones we don't know we don't know."
- Former US Secretary of Defense Donald Rumsfeld
You can't make a decision based on what you don't know. To be competitive in this still-struggling economy, the supply chain needs the best information possible to maintain a laser focus on productivity and cost. Through TrackIT, Fleet Advantage merges the disciplines of finance, statistics, analytics and industry intelligence to deliver a clear path to dramatically improved productivity and reduced costs.

For over 30 years our founder and management team have compiled multi-spectrum data analysis that allows us to impart to clients an extra-dimension and clearer path to smart vehicle lifecycle decisions that lead to lowest cost of ownership (LCO) and lower environmental impact.


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A fleet manager acquiring new vehicles may not consider the capital expenditures effect on balance sheet debt and corporate return on capital employed. In addition, he or she cannot predict when the used truck markets will collapse or skyrocket. He would need debt analysis, treasury formulas for ROI, the manufacturer's historical build-rate data, along with current and projected resale market data. He would also require the knowledge and intuition to interpret this data in order to develop a competitive replacement and operational strategy. Too often, these decisions are made without consideration to the convergence and timing of this data, but rather from incomplete analysis of critical factors costing companies millions. You end up with the "had I known then I would have done it differently" syndrome or an "unknown unknown."